Project

Expansion into New Business Areas in Defense and MedTech

White quadcopter drone with downward camera hovering above a green forest, implying surveillance and inspection use.

Helbling supported a textile machinery manufacturer in expanding into new growth markets beyond its traditional business. Leveraging the company's core competencies, attractive opportunities in the defense and MedTech sectors were identified, assessed, and prioritized. 

Early customer engagements and tangible sales opportunities confirmed market attractiveness, creating a solid foundation for successful market entry and long-term strategic diversification.

Our Services

  • Assessment and challenge of existing core competencies and competitive strengths
  • Identification of attractive growth opportunities in defense and MedTech
  • Strategic evaluation and prioritization of target markets based on market attractiveness and capability fit
  • Estimation of market and revenue potential for selected target segments
  • Lead generation and stakeholder outreach in prioritized markets
  • Facilitation of initial customer engagements and support throughout the early sales process
  • Design of a market entry and implementation plan to enable sustainable growth and diversification

Achievements

Geschaffen wurde Klarheit über die bestehenden Kernkompetenzen sowie priorisierte Zielmärkte mit Umsatzpotenzialen von über CHF 100 Mio. 

Erste Kundentermine und Anfragen für konkrete Angebote wurden aufgesetzt, der Umsetzungsplan gewährleistet die zielgerichtete Erschliessung der neuen Märkte.

Contact

René Braun

Hohlstrasse 614
8048 Zürich

Jonas Rothen

Hohlstrasse 614
8048 Zürich

Reference projects

Get in touch with us

Contact now