Project

Identifying Attractive MedTech Applications for Future Growth

Hands holding a behind-the-ear hearing aid with thin tube and earpiece, suggesting hearing-tech innovation

A component and system solutions provider sought to expand its presence in the MedTech market by identifying new applications in the field of medical connectivity. Helbling conducted a comprehensive market analysis and segmentation, systematically screened for relevant application areas, and assessed them based on their market potential. The most attractive opportunities were prioritized and explored in greater depth together with our technical experts and product developers, resulting in a set of concrete growth options for the client.

Our Achievments 

  • Analysis and segmentation ofapplications for connectivity solutions in the medical technology sector
  • Systematic identification of approximately 80 potential applications
  • Evaluation and prioritization of application areas based on market potential
  • Selection of seven attractive applications for further investigation
  • Detailed assessment of the prioritized applications in collaboration with Helbling’s technical experts and product developers
  • Identification of three segments with particularly high growth potential
  • Support in refining and defining strategic growth objectives for the client

Result

The market study provided a comprehensive overview of the medical connectivity solutions market and its relevant application areas. Out of approximately 80 applications analyzed, seven were prioritized and assessed in greater depth from both a technical and commercial perspective.

Based on detailed application profiles, three segments with particularly strong growth potential were identified. This provided the client with a solid foundation for refining its strategic growth objectives and pursuing the targeted expansion into high-margin subsegments of the medical connectivity market.

Your Contact

René Braun

Hohlstrasse 614
8048 Zürich

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