Product vision & scouting

We use a semi-agile process to find new business opportunities. This allows us to find the hits from the branches of a wide range of business opportunities and applications.

Our process:

1. The first step is to understand and evaluate the capabilities and possibilities of your company. In addition, the requirements for a future business field are roughly defined.

2. We then use the search profiles to define the first promising markets. Our specially developed industry catalog is used for this purpose.

3. In the next step, we search for ideas for new business opportunities and applications in an agile process and outline business models. The focus here is on acquiring new insights with little effort and separating the wheat from the chaff.

4. Finally, we develop business models for the identified business opportunities and design an implementation plan. 

Our approach is based on the principle of the double diamond from the Design Thinking method. The core of this is that the (customer) problems are first properly understood and solutions are developed specifically based on this.

Pur process:

1. In a first step, we identify customer insights in an agile process by means of our own surveys. These allow us to formulate customer needs and characterize customer personas.

2. In the next step, we develop ideas in a creative process and build mockups, which we verify with target customers. At the end of the double-diamond process, this results in the basis for an innovation pre-project.

With our experts from the disciplines of industrial and UX design, we support you in the development of user-centered design visions. Focusing on these disciplines at an early stage helps set the course for the design language and operating concepts of your future products. This enables a fresh, well thought-out and consistent appearance with the entire product portfolio on the market.

The result is a design vision that serves as a starting point for the development of new products or the redesign of existing products.

• Visualizations / Renderings / Animations / Virtual Reality
• Ergonomic-Mockup / Click-Prototype

You want to advance and position your company in terms of sustainability with lighthouse products. We identify the relevant factors and develop a product vision for new, sustainable products that fulfill a market need, are technically feasible and economically interesting.

Your questions:

• How can we offer a sustainable product portfolio and thus achieve economic success?
• How can we identify and exploit opportunities for sustainability innovations?
• How can we reduce or completely avoid negative impacts?
• How can we best exploit the sustainability potential in terms of social and ecological added value?

The result is a product vision that holistically aligns new products and business models with sustainability.