Company growth and supply are heavily dependent on foreign markets. The ongoing geopolitical tensions, the customs situation, and the increasing number of non-tariff trade barriers are currently forcing most industrial companies to rethink their export, location, and logistics strategies and to develop them further or fundamentally restructure them to make them more resilient for the future. Despite, and precisely because of, the current high level of uncertainty, it is important to proceed with great care, but also with consistency. Waiting or doing nothing in the expectation of better conditions are usually the worst options.